Our Values

Our values are at the core of everything we do. They guide our decisions, actions, and interactions with our customers, partners, and team members. We believe that upholding these values can create a positive impact on the world around us, so that is what we'll do.

Customer Focus

Our customers are at the heart of our business. We will always listen to your needs and go above and beyond to provide you with outstanding products, services, and support. We are dedicated to building lasting relationships with all of our customers and community members and will strive to do our best because YOU deserve it!

People Before Profit

Unlike the vast majority of businesses, we value many things higher than profits, of course we want profits but what we do with those profits is what makes us different, I live a very minimalistic and immaterial life, so I can help as many people as I can! We want to make money, but we want to help people more.

Innovation

We encourage creativity, curiosity, and experimentation, recognising that breakthrough ideas often come from unexpected places. We have to innovate because what we want to create, simply... doesn't exist. We plan to change the world and the clothing as we know it, by creating the most comfortable, adaptable, accessible and affordable clothing the world has ever seen.

Social Responsibility

We are committed to making a HUGE, positive impact on society and the environment. We actively seek ways to minimise our carbon footprint as well as promote diversity, inclusion and kindness. We want to give back as much as we can to the communities that support us, through responsible business practices and meaningful philanthropy. We also aim to contribute to a brighter and more sustainable future for all.

Integrity

We are committed to honesty, transparency, and ethical behaviour in all aspects of our business. We strive to earn the trust of our customers and partners by sharing daily behind the scenes content and financial updates. We also want to showcase the impact that we are having on our customers and communities through our videos and blogs.

Collaboration

We believe in the power of collaboration and teamwork. We foster an inclusive and supportive environment where every voice is heard, valued, and respected. By working together towards common goals, as a community and a team, we can achieve greater success and make a meaningful difference in our communities and beyond.

If you have any ideas for how we can improve, have design ideas or are an influencer with a social media following (big or small), we would love to collab with you :) 

Excellence

We pursue excellence in everything we do, aiming to exceed expectations, under promise and over deliver. We continuously strive to innovate, improve, and adapt to meet the evolving needs of our customers.

Continuous Learning

Learning is a lifelong journey, and we are dedicated to personal and professional growth. We encourage a culture of continuous learning and development. Everyone learns in different ways and at different speeds, that's why we have lots of free content about various subjects for you to watch, read and listen to at your own pace, in your own time. 

At My Best Interest, these values are not just words on a page; they are the guiding principles that shape our culture, define our identity, and inspire us to strive for excellence every day. We are proud to uphold these values and are committed to living them in everything we do.

We hope you get a lot of value from our products and services and we'd love to hear how they have helped you :)